ECSI Mobile Mobile Phone Provider Dataset

Mobile data questionnaire often used as an example in path modelling. All the items are scaled from 1 to 10. Score 1 expresses a very negative point of view on the product while score 10 a very positive opinion. For details, see the original publication.

Usage

data(mobile)

Format

A data.frame having 250 rows and 7 variables:

A

Image

B

Customer expectation

C

Perceived quality

D

Perceived value

E

Customer satisfaction

F

Customer complaints

G

Customer loyalty

References

Tenenhaus M, Esposito Vinzi V, Chatelin YM, Lauro C. PLS path modeling. Comput Stat Data Anal. 2005;48(1):159‐205.